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• the main thing is to keep the main thing the main thing.

  01/08/26, 00:00

  i build things.

  i think building can change things.

  i think what we choose to build matters just as much as what we choose to leave unbuilt.

  i think we should build things that handle what we don’t enjoy, so the things we do enjoy get even better.

  i think there are too many things.

  i think there should be fewer, but better things¹.

  the best things. an optimal amount.

  as some young VC’s Mac sticker used to say — the main thing is to keep the main thing the main thing.

  Footnotes

  1. Less, but better. ↩